Uncategorized

by Laura Madison   I began marketing myself in March 2011, my first month selling cars. I created my own website and eventually wrote nearly 400 blog posts, filmed and uploaded more than 200 videos, and sent 6,000+ tweets. But after three years of branding myself as Laura Toyota, some press ruffled the feathers of […]

“With a constantly changing environment, Michael presents up to date material keeping us on the cutting edge of our business. Each year I learn something else new that keeps me craving more. Great seminar as always! Thank you for sharing your knowledge.” Tim Crowley, Sales – Edmark Superstore   “I do not have a social

“I sometimes have issues with staying tuned in at classroom settings. Michael, you rock!” Alley Jacobson, Sales Consultant – Larry Miller Dodge   “This course opened my mind beyond just the word tracks that have been pounded towards me. A lot more tools for the toolbox, and not only for selling cars, but for ‘selling’

“I had a great experience and I can’t wait to use this information that I learned today when I get back to my dealership! Thanks again!” Gina Marie Herrera, Sales Consultant – Honda North   “Jam-packed with great info!!” Dan Telen, Sales Consultant – Selma Chrysler   “A lot of good info was given and

  “Great workshop!! You pay only once and use it forever!!” Ibrahim Meric, Sales Consultant – Michael’s Automotive Group   “I had a great time at Michael’s training seminar. He is full of information and I am looking forward to taking advantage of the 1 on 1’s this year. Michael is a very knowledgeable guy

  “This was my third time to a MSC training event. I felt the first portion of the training was a little redundant, but understandably so. I would have liked to have another option to spend less review time & more focus on the newer content. The new content was engaging and very useful. I’m

  “Michael, this was phenomenal. I’ve been to countless training events of all kinds and you’ve got the gift. I was riveted the entire time. You provide clear, practical tools and drive them home in a way I know I can and will use. Not just in auto sales either—if/when I move on (I’ll kill

  “This was great! Michael knows what’s going on in today’s market and he changes with the times. He doesn’t stick with dinosaur techniques.” Jeremy Campbell, Sales – Dick’s Hillsboro Honda   “Michael, you have come a long way in just 4 years! Great job today! I truly was skeptical but never again.” Christine Dudley,

    PAGE iii Foundational Info 80% shop online 75% of the sales process is done online 16% of cars sold in 2013 were sold without a demo 19% if the buyer was female 1/3 customers call or e-mail before showing up 21% of customers think car salespeople are trustworthy The four things customers use

  “OUTSTANDING!! I’ve been to many seminars and workshops and this was by far the very best!! Entertaining, informative, engaging, and all out brilliant!” Spencer Syverson, Sales & Leasing Consultant – Harnish Chevy of Puyallup   “This is my third time attending this workshop and every time I do I learn new skills and make