Articles

by Kelley Robertson   “Men are from Mars, Women are from Venus” — John Gray penned this phrase many years ago to help men and women communicate more effectively. Since this book was written, it has been determined that both genders not only communicate differently, they also buy differently too. Learning how to effectively sell

by George Torok   Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” – the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you notes. Send greeting cards for some occasion other than Christmas. Send postcards

by Michel Neray   Look up ‘Credible’ in Websters Dictionary and you’ll find: “Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy.” OK, so no surprise there. Credibility gives you permission to speak, and gives the person you’re speaking to permission to listen. Regardless of whether you are in the service

by Joe Verde In class, we ask, “Was anyone ever in a play?” There’s always a “Yes”. Then we ask “Did you have a script to learn and follow?” “Of course.” So we ask “If you hadn’t had the script and just winged it’, wouldn’t you have given a pretty poor performance?” “Sure” is always

by Dave Anderson   I know of many professionals in sales and management who were on the fast track to the highest levels of success but failed to reach it. No one got in their way, no one held them back, and no one plotted to keep them from reaching the pinnacle. Instead, these people

by Dave Anderson   Is your organization filled with winners or whiners? Which are you? Here are ten distinctive traits that set the two apart. Read through them, measuring yourself and those you work with. Take any “whiner” tendencies and turn them around quickly, before someone you work with reads this article and finds you

by Dave Anderson   Some ruts are so powerful you don’t even realize you’re in one. You get so wrapped up in routine that business as usual is forever, business as usual. Here are five warning signs for ruts. Look at these points honestly and objectively because deluding yourself is a sure sign you’re headed

by Kelley Robertson   The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision. Here are seven strategies that will

by Kelley Robertson   “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seuss tale either as kids or to their children.