20 Power Marketing™ Tips

by George Torok


Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” – the first guide to personal marketing for non-marketers.

  • Create and grant an annual award.
  • Send hand written congratulations and thank you notes.
  • Send greeting cards for some occasion other than Christmas.
  • Send postcards when you travel and even when you are at home.
  • Give a good book to special clients. Always sign it with a positive message.
  • Build relationships with the media before you need them.
  • Associate with winners – attend awards functions.
  • Build and maintain a database of clients, prospects, and key influencers.
  • Earn certifications and win awards from your associations – and tell everyone.
  • Ask happy customers to write testimonial letters for you.
  • Recruit your suppliers as marketing agents. They work for free.
  • Join and be active in your chamber of commerce.
  • Write tips sheets for your customers.
  • Write and send articles to magazines and newspapers.
  • Send a news release to the media every three months.
  • Do something crazy and newsworthy at least once a year.
  • Send photocopies of your news coverage to your clients.
  • Build and maintain an informative and interesting web site.
  • Sponsor a cause, event, charity or community group.
  • Volunteer for your association, charity or community group.

© 2003 by George Torok. All rights reserved. Used with author’s permission.

George Torok is co-author of Secrets of Power Marketing. He delivers motivational keynotes and practical workshops for corporations and associations on communication and thinking skills. He can be reached at 905-335-1997 Register for your free monthly tips at www.Torok.com