by Michael D. Hargrove Tweet I hear time and time again that customer loyalty is a thing of the past, that today’s customer will take their business elsewhere for a mere $50, and that long term follow up and going the extra mile for our customers simply doesn’t pay off. And sometimes, not […]
The Essentials Of Marketing Ourselves (Part Two) Read More »
by Michael Hargrove Tweet We’ve bought into the philosophy that we don’t get wealthy in the car business by simply selling each client a car. We believe that we get wealthy in the car business by creating a relationship with each client that allows us to make a reasonable profit, five or six
The Essentials Of Marketing Ourselves (Part Three) Read More »
by Michael Hargrove Tweet Is your referral program working? Should you even have one? And if so, what should it look like? In part four of our series on developing a repeat and referral business, we’ll examine these questions, and discuss what other successful salespeople across the country, those who derive the majority
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by Michael Hargrove Tweet I’ve been asked many times, “Besides the additional expense of slipping them into an envelope, what’s the best way to get our newsletters read”. That’s a great question! First, our newsletters must always be worthy of being read, of course, then another way to make sure they get read
The Essentials Of Marketing Ourselves (Part Five) Read More »
by Michael D. Hargrove Tweet How far should a salesperson take the transaction before they get someone else involved? When is the right time to make a turn? What is the best way to make a turn? Should turns even be made? These are questions common to virtually every car training event I’ve
When And How To Make “A Turn” Read More »
by Michael D. Hargrove Tweet Do you lie to your customers? I am fortunate in that I get to work with some of the top people in our field (in North America at least), and my experience has been that these people are, for the most part, good, honest, hard working folk. I imagine
Do You Lie To Your Customers? Read More »
by Kelley Robertson Sales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. It is not enough to visit a networking group, talk to dozens of people and gather as many business cards
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by Kelley Robertson “R-E-S-P-E-C-T. Find out what it means to me.” Although Aretha Franklin was referring to relationships when she sang these words, they relate to the business world – more so now than ever before. Although respect means something different to most people, there is one certainty – good customer service is at the
What Customers Really Want Read More »
by Michael D. Hargrove Tweet Have you ever wondered why a particular technique works well for everyone else but you? The most common reason for this is that we haven’t taken the time, or made the effort, to make it our own. For any technique to be effective we must first adjust it to our
How To Quickly Personalize And Master New Techniques Read More »
by Jacob Wright 1. The minute you start worrying about whether or not you are going to succeed, you’ve already cut your chances in half. 2. The end result of worry and doubt is more doubt and more worry. 3. Make yourself lucky by thinking “I’ll see it when I believe it!.” . . not,
Sales Maxims For Life Read More »
