![video](https://bluinc.com/wp-content/uploads/2013/12/Defining-Terms.jpg)
In this short clip, Michael Hargrove shares a very easy way to tailor our feature/benefit presentation to each prospect by simply taking the time to define terms before launching into the presentation.
In this short clip, Michael Hargrove shares a very easy way to tailor our feature/benefit presentation to each prospect by simply taking the time to define terms before launching into the presentation.